Sagar Saini
Batch: DM-2401
Performance Marketer
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Online program · 2 Months
Performance Marketing Course
Become a performance marketer who drives leads and sales. Plan, launch and scale paid campaigns on Meta and Google, track every conversion and optimise ROAS with data.
Duration2 Months
ModeOnline · Live
Eligibility12th Pass
- Meta Ads & Google Ads
- Shopping & E-commerce Ads
- Pixel, CAPI & GA4 Tracking
- Placement Assistance
Why this program
Learn to run campaigns that actually convert
Every business needs leads and sales. Performance marketers who can turn ad spend into measurable results are among the most sought-after people in digital marketing.
Live campaign practice
Plan, launch and optimise real campaigns on Meta and Google – not just theory.
Data-driven optimisation
Track every conversion with Pixel, CAPI and GA4 and learn to improve CPL and ROAS.
Google & Meta certifications
Prepare for Google Ads Search, Display, Video, Google Analytics and Meta certifications.
Placement assistance
Resume, portfolio and interview preparation with access to 300+ hiring partners.
6 modules
What you'll learn
A practical syllabus covering the full paid-media workflow – from strategy and audiences to tracking, landing pages and optimisation.
01 Performance Marketing Foundations
Modules
- Performance Marketing Basics
- Marketing Funnel
- Marketing Persona
- Integrated Marketing Mix
- Marketing & Technical Jargons
02 Meta Ads (Instagram & Facebook)
Modules
- Meta Business Portfolio
- Meta Ads Manager & Ads Library
- Awareness Campaign
- Lead Generation Campaign
- Audiences: Saved, Custom, Lookalike
- Remarketing Campaigns
- Sales Campaigns
Case Studies
03 Google Ads (Search, Display & YouTube)
Modules
- Google Ads Manager & Ads Transparency
- Google Search Campaigns
- Google Display Campaigns
- Google Video Campaigns (YouTube Ads)
- Google Remarketing Campaigns
- Audience Manager
Case Studies
04 E-commerce & Shopping Ads
Modules
- Google Merchant Centre
- Google Shopping Campaigns
- Meta Commerce Manager
- Meta Sales Ads & Catalogues
- WooCommerce / Shopify basics
- Marketplaces & Dropshipping
Platforms
05 Tracking, Attribution & Analytics
Modules
- Meta Pixels & Conversion APIs
- Conversion Goals & Tracking
- Google Analytics (GA-4)
- Reading campaign reports
- Budgeting & ROAS optimisation
Tools
06 Landing Pages & AI Automations
Modules
- Landing Page Design
- Email Marketing
- WhatsApp Marketing
- Building AI Bots for Automations
Tools
Who is this course for?
Graduates & job-seekers
Start a career as a PPC executive or performance marketer – one of the most in-demand roles at agencies and brands.
Digital marketers
Already know the basics? Go deep into paid media, tracking and optimisation to grow into a performance role.
Freelancers
Offer high-value ad management services to clients and manage their Meta and Google ad accounts with confidence.
Business & D2C owners
Run profitable campaigns for your own brand – generate leads and online sales without depending on an agency.
Career roles after this course
Performance MarketerPPC ExecutiveMeta Ads SpecialistGoogle Ads SpecialistE-commerce Marketing ExecutiveFreelance Ads Consultant
Placements
Our alumni in performance roles
Ventureheap alumni working as performance marketers, PPC executives and digital marketing managers.
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Somya Maheshwari
Batch: DM-2401
Performance Marketer
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Aarohi Sharma
Batch: DM-2401
Performance Marketer
Watch Video
Arun Shankhala
Batch: DM-2409
PPC Executive
Watch Video
Sandeep Manohar
Batch: DM-2403
Digital Marketing Manager
Watch Video
Daksh Moolchandani
Batch: DM-2310
Digital Marketing Executive
Watch Video
Meet your mentor
Digital Marketing Mentor
Ashwdeep Singh Shekhawat
- 10+ Years of Industrial Experience
- Trained 5000+ Students & Entrepreneurs
- Consulted 300+ Brands from 19 Countries
- Ex Digital Marketing Manager at QuickHeal
- Ex Professor at Poornima College of Eng.
- Keynote Speaker for Industrial Events
- 50+ Research Papers & Provisional Patents
- B.Tech, M.Tech in CSE & MBA in Marketing
Frequently Asked Questions
About the Performance Marketing Course.
Who can join the Performance Marketing Course?
Students, job-seekers, digital marketers, freelancers and business owners can join. The eligibility for our courses is Class 12th (10+2) pass from any stream, and a minimum age of 16 years at the time of admission.
What is the duration of the course?
The Performance Marketing Course is a 2-month online program with live sessions.
What is the fee and next batch date?
Please request a callback or call us on 07665-542-542 – our counsellor will share the current fee and batch schedule.
Do I need to carry a laptop?
Yes. Most classes are practical and you will set up and manage campaigns yourself, so a laptop is highly recommended.
Which language is used in classes?
Classes are conducted in bilingual format – Hindi & English – so language will not be a barrier to your learning.
Do you provide placement assistance?
Yes, we provide placement assistance. Students need to meet our placement criteria – minimum 75% attendance and timely completion of all given assignments.
Ready to become a performance marketer?
Talk to our counsellor for the next batch, fee and schedule.